Branding
Developing on my brand design and creative strategy skills, I regularly work on self-led projects using Canva and AI tools to interpret sample briefs and build mock-ups. These projects allow me to explore visual storytelling while improving my planning and design execution, using structured workflows to stay organised and ensure each concept aligns with wider marketing goals
Véra Luis
Developed a conceptual cruelty-free beauty brand centred on lip products, demonstrating my skills in brand storytelling, visual identity and social media strategy. Throughout this project I strengthened my ability to merge creativity with strategic thinking to build inclusive, trend-aware content for audiences who value quality and sustainability.
To explore the full project, please follow the link provided.
Lustre & Bloom
Created a conceptual skincare brand focusing on sensitive skin and minimalist routines, demonstrating my skills in brand storytelling, digital content creation and social media strategy. Throughout this project I strengthened my creativity skills to produce platform-optimised content tailored for a millennial audience.
To explore the full project, please follow the link provided.