Social Media
In creative, remote environments, I devise strategic marketing plans, develop brand concepts, and produce sample content materials. Although many projects are self-led, I also collaborate closely with small teams to meet client objectives. I frequently utilise Canva alongside Adobe Photoshop, maintaining organisation through Notion productivity software and Hootsuite scheduling, delivering projects via Google Suite and MS Office Apps. These experiences have significantly enhanced my skills in branding, content strategy, and the application of SEO best practices through use of Google Analytics and social media analytics tools.
Social Media Strategy for a Conceptual Beauty Brand
Identified trend-led strategies to market a consumer-friendly beauty product to a Gen-Z/Millennial audience
Social Media’s Influence on Eco-Conscious Consumption and the Implications for the International Fast Fashion Industry Dissertation
Explored aspects of sustainability against social media trends within the fashion industry
Digital Marketing Campaign- Gymshark
Created a detailed digital marketing campaign to increase awareness of Gymshark's sustainability initatives including influencer outreach, competitor analysis', customer segmentation and journey mapping
Sample Social Media Strategy for Wilkes
Including key objectives, a defined target audience, a sample content calendar, content ideas and relevant KPI's and tools
Sample Content Strategy for MontanariPR
Including one week content calendar across Instagram and LinkedIn, moodboard and mock content examples
One week content calendar
Social Media content ideas
Moodboard
One week content calendar
Study Abroad Society Instagram Account (Nottingham Trent University)
Social Secretary for 2024/2025 committee
@ntu.study.abroad.society
Content Strategy for Creatives Calendar
Including social media strategy to boost engagement on Instagram and TikTok amongst community members
Content Strategy for MaliStyle
Including customer journey map and customer persona to increase brand awareness and social media visibility on Instagram and TikTok. Original photography
About Us
Using the AIDA model
Customer Persona
About Us
Sample mood board and Instagram account for sample fashion brand
Content Strategy for FAHR Beyond
Collaborative group project including weekly social media strategy for LinkedIn, Twitter (X) and Facebook to increase awareness of charity and educate audience
Instagram posts/stories for MaliStyle clothing business
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Snapchat filters for Billionz Boutique
Interactive filter created using Canva and Photoshop for brand launch event increasing brand awareness
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Digital Marketing Strategy for MAJATA
Identified current market to identify key brand marketing goals and KPI's to track progress and campaign success
